Volt Fitness
A personal training gym ready to revamp their website.
Tools
Adobe XD, Mural, Squarespace
Timeline
06/1/2023 - 07/20/2023
Problem
The Volt Fitness website presents a few key usability challenges. This includes an unorganized navigation with an overwhelming number of tabs, an outdated design, and inconsistent use of typography and color schemes. The website redesign initiative is crucial to create a cohesive and visually appealing online platform that enhances user experience and aligns with Volt Fitness's friendly and dynamic image.
The Before
Before the redesign, Volt Fitness's website had an overwhelming navigation structure with too many tabs, hindering user access to crucial information about training programs, schedules, and policies. Outdated design elements, including visually unappealing images with black stroke outlines, and an inconsistent use of typography and color, deviated from brand guidelines, resulting in a less than favorable user experience, potentially deterring prospective clients.
Inspiration
The inspiration for this website redesign is influenced by the clean lines, impactful full-length images, and organized grid structure. This style is commonly found on popular workout facility websites such as Crunch Fitness, CrossFit, and Planet Fitness. A more modern approach aims to create a visually engaging and user-friendly online space, reflecting the precision of Volt Fitness's training programs while drawing inspiration from successful industry leaders.
The Design
The new design for Volt Fitness embraces a modern aesthetic with a focus on engaging full-length images on the homepage. The mission statement is now clearly written on the homepage, enhancing the user understanding. Implementing a structured grid layout alleviates disorganized tabs, ensuring a clean, organized, and visually compelling online experience.
Conclusion
In conclusion, the comprehensive redesign of Volt Fitness's website represents a fresh start towards a modern, user-centric platform. By incorporating full-length, engaging images, a clear mission statement, and structured grids, the website now offers a visually appealing, organized, and intuitive experience, fostering increased user engagement and alignment with Volt Fitness's brand identity. This case study highlights the successful fusion of design principles and functionality to elevate the online presence of Volt Fitness and enhance the overall user experience.