Essential 23
Essential 23
A fitness and nutrition brand created to make you feed your best.
Tools
Adobe Illustrator, Adobe Photoshop
Timeline
11/15/2021 - 11/18/2021
Problem
Essential 23 needs a clean, modern, and aesthetic logo and rebrand. They are looking to promote their nutrition and fitness services.
Process
The design process involved hours research and experimentation to arrive at a final logo. Research was aimed at the selection of typefaces, colors, and icons and was conducted through Pinterest, Instagram, and Google. Multiple logo styles were created and presented to the client for feedback. Once a logo was selected, refinements were made to finalize the color palette. To better visualize the final product, the finalized designs were plugged into mockups for the client’s review.
Solution
After moving through the design process, the final deliverable displays a clean and distinguishable brand identity for a nutrition and fitness brand. By selected the best work from numerous iterations, I was able to deliver a cohesive and effective brand identity that represents the company’s value and vision.
Impact
The delivered logos were highly praised by the client, who stated that they were exactly what they were looking for. By creating a brand identity that resonates with the target audience, I successfully helped Essential 23 establish a prescence in their industry.
