Port Aransas, Texas
Port Aransas is a client of Madden Media, that is looking for web ads, printed spreads, and social media video content.
Tools
Adobe Illustrator, Adobe Photoshop, Premiere Pro
Timeline
01/5/2024 - 2/26/2024
Problem
Port Aransas, a client of Madden Media, seeks effective advertising solutions across various platforms including web ads, printed spreads, and social media video content. The challenge lies in crafting compelling and cohesive partner campaigns that capture the essence of Port Aransas' offerings. Additionally, there's a need to ensure consistency in messaging and branding while maximizing engagement and reach across these diverse channels.
Cinnamon Shore
In crafting the partnered ad for a weekend getaway at Cinnamon Shore Resort in collaboration with Port Aransas, the design process commenced with thorough research into the branding guidelines of both entities.
Navy and white were chosen as the primary colors to maintain coherence with the coastal theme and align with the branding aesthetics.
Emphasis was placed on the "Enter to Win" call-to-action, with "Win" highlighted to draw attention, while elegant typography and serene coastal imagery were utilized to evoke relaxation and luxury.
The final ad seamlessly blended elements from both brands to create a visually appealing and compelling invitation to experience the perfect coastal retreat.
Texas SandFest
Web Ads
The design process for Texas SandFest in Port Aransas focused on evoke a sense of excitement and community, aligning with the Texas Sandfests’ branding. The final web ads conveyed the spirit of the event while maintaining coherence with Port Aransas' unique coastal charm.
The video editing process for Texas SandFest in Port Aransas on TikTok involved selecting engaging footage capturing the event's sand sculpting and beachside activities. A trending sound was integrated to increase the video's appeal and resonate with TikTok's audience. Compelling call-to-action language was included to encourage viewer engagement, inviting them to participate in or learn more about the event.
Integrated TikTok
DFW Beach
This magazine spread highlights DFW's beach in Port Aransas, encouraging readers to visit. By utilizing vibrant imagery which captured the coastal beauty, the audience is quickly be drawn in when flipping through the pages.
White space was strategically utilized along the edges to frame the content, enhancing readability and drawing the reader's attention to the visuals.
Additionally, the inclusion of a QR code prompting readers to "Visit DFW's Beach" provided a seamless and interactive means for readers to access further information about the destination.
Sun, Sand, Giveaways
In crafting Instagram and Meta Stories for "Sun, Sand, and Giveaways" in Port Aransas, the design process began with selecting captivating visuals capturing the essence of the beachside event.
Vibrant images of sun-kissed shores and happy beachgoers were chosen to evoke excitement and anticipation.
The copy was carefully crafted to include the date and location of the event, ensuring clarity and encouraging audience engagement.
